Now online communication is more frequent, for different consumers, there are many differences between online shopping and physical store consumption, when the dividend of traffic is no longer, people began to look for new ways of e-commerce development, in order to alleviate the development crisis brought by the withdrawal of traffic dividend。However, people who are accustomed to the Internet-style development model are still looking for new ways to obtain new traffic, and many new traffic operation means such as channel sinking and community marketing are in this way.